40" LG ULTRA HD 4K TV
ColourPrime Pro
Hidden beauty comes alive. Combining the latest innovation in colour packages and light filtering technology ColourPrime Pro delivers a wider range of colour spectrum. What you are watching is more vibrant and vivid with colours and shades that you never knew existed.
Smart TV with webOS
The award winning LG Smart TV with Freeview Play puts you in control of the entertainment on offer. Enjoy your favourite channels and catch up TV services subscription free. The Smarter way of watching live TV and on demand services, with no additional devices required.
Wide Viewing Angle
Due to the nature of the display, the image on the screen maintains its integrity from any viewing angle. This allows you to enjoy dynamic, vibrant colour from every seat in the room.
ULTRA Luminance
Expand your contrast range with ULTRA Luminance. Enjoy brighter whites and darker blacks thanks to local dimming technology which lifts the brightest scenes to brilliant new levels and the darkest shadows to life.
3D colour Mapping
3D colour Mapping expresses life like colour through its 3D Gamut Mapping algorithm.It minimizes colour distortion, allowing viewers to enjoy remarkably natural colour.
Local Dimming
Local Dimming adjusts the light by dividing the TV screen into multiple blocks. As the light is controlled independently in each block, details are clearly expressed in each area of the screen. This enables viewers to enjoy deeper blacks and clear, sharp images.
Metallic Design
Masterfully manufactured design. A metallic material is wrapped around your television providing a cutting edge construction. This sleek housing adds a modern touch to any living room.
ULTRA Surround
ULTRA Surround sound enables a conventional two-channel speaker to function as a virtual seven-channel speaker. The addition of ULTRA Surround sound technology maximizes the 4K viewing experience.